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Our Vision


 

PUREDIAL WATCHES Puredial Watches is a newly founded wristwatch designer and manufacture based in Los Angeles, California founded by Ziv Nissimov. Choosing the company name, Puredial, was directly inspired by the pure qualities of a simple, yet extraordinary dial, that creates life when each watch is manufactured. The company’s values are strongly planted by high-quality, affordable, and unique timepieces. These values, along with a passion for unforgettable design, has inspired the creation of luxurious, one-of-a-kind timepieces.

Our Vision


 

PUREDIAL WATCHES Puredial Watches is a newly founded wristwatch designer and manufacture based in Los Angeles, California founded by Ziv Nissimov. Choosing the company name, Puredial, was directly inspired by the pure qualities of a simple, yet extraordinary dial, that creates life when each watch is manufactured. The company’s values are strongly planted by high-quality, affordable, and unique timepieces. These values, along with a passion for unforgettable design, has inspired the creation of luxurious, one-of-a-kind timepieces.

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Collection


THE SQUARE LEGACY
Our First Edition, the Square Legacy, is a hand-built timepiece powered by a quartz movement. Choosing the watch style name, as the first company product, is inspired by the first ever wristwatch that was manufactured in the 1860’s. The Square Legacy, is also a metaphor for when Ziv’s grandfather initiated the first generation of the family craft.

Collection


THE SQUARE LEGACY
Our First Edition, the Square Legacy, is a hand-built timepiece powered by a quartz movement. Choosing the watch style name, as the first company product, is inspired by the first ever wristwatch that was manufactured in the 1860’s. The Square Legacy, is also a metaphor for when Ziv’s grandfather initiated the first generation of the family craft.